Keith Lay

Fanstake's Revenue Share Fair Market Value (FMV) is our independent, dynamic estimate of a player's on-field value to college programs. Our model weighs more than a dozen factors — including positional demand, experience, statistical performance, strength of competition, team performance, comparable players, upside potential, and proprietary signals informed by our proximity to college programs — to estimate a player's share of the $20.5M revenue pool schools can now distribute directly to athletes.

FMV is not a disclosure of what a player actually earns. Actual compensation may be higher or lower, and in practice, player packages are often negotiated as a combination of revenue share and NIL opportunities.

The goal of Fanstake FMV is simple: to give fans a transparent, data-driven benchmark for understanding player value in the new era of college athletics.